The Sale Price is calculated by marking up the cost of the material and then adding the labor and other cost.
It does not markup the Total Cost including labor.
Sale Price = (Markup value * material cost) + Item Labor + Other Cost
Wholesale = Suggested pricing to sell to a shop who will be onselling your jewelry.
Direct = Suggested pricing to sell to specific individual customers.
Sugg. Retail = Suggested pricing to sell through your own store/website.
As you may override any of these markup rates these are SUGGESTIONS only and you may apply them in any way you see fit for your business.
Please see the support manual for a full explanation.